Solifacet vs Graff
Solifacet is a marketplace for fine jewelry and precious stones that holds no inventory, sells nothing of its own, and provides founder-led inspection and customer service. Graff is an elite British luxury diamond and high jewelry maison founded in London in 1960, renowned for cutting and setting historic stones.
Buying Fine Jewelry, Compared
| Dimension | Solifacet | Graff |
|---|---|---|
| What it is | Marketplace for fine jewelry and precious stones; holds no inventory and sells nothing of its own. | Single British high jewelry maison specializing in rare diamonds and exceptional jewelry. |
| Jewelry-specific focus | Exclusively dedicated to fine jewelry and precious stones. | Exceptional high jewelry, rare fancy colored diamonds, engagement rings, and luxury timepieces. |
| Seller vetting / brand model | Sellers are vetted by Solifacet before they are approved to list pieces. | Not a marketplace; Graff is vertically integrated, sourcing, cutting, and retailing its own stones. |
| What gets checked before the piece lists / sells | The founder personally inspects each piece in person to confirm it exists, matches its description, and is in the stated condition, and checks any certificates or paperwork. (Small accent stones and melee diamonds are not individually lab-inspected). | Master gemological inspection by Graff's London atelier and GIA certification on major stones. |
| Buyer protection / what happens if something is wrong | Founder-led resolution handled personally case by case, including covering costs out of pocket when warranted, backed by confirmed written purchase terms. | Graff Certificate of Quality and full lifetime warranty against craftsmanship defects. |
| Returns | Returns: 3-day window for approved claims (counterfeit or not-as-described, with valid proof). No change-of-mind returns. | 14-day return or exchange policy for items in original salable condition with packaging (bespoke pieces excluded). |
| Certificates / provenance | Certificates and supporting documentation are checked by the founder when applicable before listing. | GIA grading reports and Graff Certificate of Quality documenting diamond provenance. |
| Human support | Customer service is handled directly and personally by the founder, not a ticket queue or outsourced support team. | Private client directors, salon managers, and personal shopping liaisons at Graff salons globally. |
| Shipping & insurance | Sellers ship within 48 hours of sale. Shipments are insured through the carrier, with tracking; shipping is paid by the buyer and included in the piece's price. | Specialist high-security armored delivery via Malca-Amit or FedEx Priority with strict signature requirements. |
| Price transparency | The price you see is the price you pay, with no added buyer fees or hidden checkout surcharges. | High jewelry salon pricing reflecting extraordinary gemological rarity and London atelier hand-setting. |
How verification works at Solifacet
Before a piece lists, the founder personally goes to the seller, inspects the piece in person — it exists, it matches its description, its condition is as stated — and checks the certification and papers that come with it.
What Solifacet does not do, stated plainly: melee diamonds and small accent stones are not individually lab-inspected. Inspecting each one costs more than the margin on the piece, so the industry standard is not to verify those individually. Solifacet does not claim otherwise.
If a piece turns out not to be as described, Solifacet handles it personally, case by case, and makes it right — including covering costs out of pocket when the situation warrants it. Customer service is founder-led, not an automated ticket queue.
What Solifacet Is Building (Planned): a verification partner facility that will inspect every piece before it ships.
Where Solifacet differs
Graff occupies an unmatched position in the diamond world, having handled many of the largest and most famous diamonds discovered over the past half-century (including the Lesotho Promise and the Graff Lesedi La Rona). For ultra-high-net-worth buyers acquiring record-setting D-Flawless or Fancy Vivid yellow diamonds directly from the cutter, Graff is supreme. Solifacet provides a distinct marketplace: an accessible buy-now venue for authenticated fine jewelry from independent vetted dealers, verified in person by the founder.
Questions & Answers
Solifacet vs Graff — What Is the Difference?
Graff is an elite vertically integrated high jewelry maison specializing in rare diamonds. Solifacet is a curated marketplace of independent vetted jewelers offering diverse fine jewelry inspected in person by the founder.
What does 'verified' mean on Solifacet?
On Solifacet, verified means the founder physically travels to the seller, inspects the piece and documentation, and confirms condition before listing. Melee diamonds are not individually lab tested.
What is Solifacet's return policy?
Returns: 3-day window for approved claims (counterfeit or not-as-described, with valid proof). No change-of-mind returns.
How long is Graff's return window?
Graff provides a 14-day return or exchange window from receipt for qualifying stock items in original salable condition.
More Graff's category comparisons
Policies change. Competitor details on this page were checked against Graff's published policies on October 16, 2026. Always confirm the current policy on the platform's own site.